High-income consumers are increasingly seeking yoghurt products with greater functional benefits, driven by a desire for overall wellbeing. Yoghurt’s probiotic content, for example, is becoming a key attraction for these consumers.
Co-branding has emerged as an effective strategy to enhance yoghurt sales by appealing to consumers through collaboration with well-known brands. For instance, Alpina Ecuador’s Finesse Yoghurt Light has expanded its natural yoghurt portfolio by partnering with Nature’s Heart to include Musli in its offerings.
Despite the innovations in flavours and functional benefits within yoghurt in Ecuador, it is important to remember that mainstream yoghurt consumption is still largely driven by more basic, cost-effective products. Given Ecuador’s lack of significant economic growth prospects, a shift in consumer purchasing patterns is unlikely in the near future.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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