The positive perception of sour milk products, such as kefir, highlights their probiotic benefits, essential for gut health, which resonates with the health-conscious consumer segment. This shift towards healthier lifestyles is propelling demand, with sour milk products gaining traction as consumers seek natural and functional foods.
Dairy producers are facing rising demand from plant-based options, including in yoghurt, driven by increased awareness of the health benefits associated with a plant-based diet and the desire for more sustainable living options, compelling traditional dairy producers to adapt their strategies. As such, leading dairy yoghurt brands are likely to emphasise the health advantages of their offerings, such as high protein and probiotic content, to retain consumer interest.
The growing demand for convenient and on-the-go consumption formats has led to recent innovations which cater to this demand. For example, as seen with yoghurt brand Nomadic’s collaboration with Greiner Packaging to launch new packaging for its Protein+ Granola yoghurt range, designed for ease of consumption with its top-hat bowl packaging and integrated spoon, and catering to consumers seeking ready-to-eat options without the need for preparation.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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