During the forecast period, a rebound in retail volume sales of yoghurt is anticipated. The yoghurt and sour milk category is expected to attract health-conscious consumers who are increasingly seeking healthier snacking alternatives.
High price growth is expected to slow down in 2025 and beyond, yet the elevated cost of living will likely cause consumers to prioritise essential items, potentially reducing their consumption of yoghurts. As a result, producers may be discouraged from introducing new products, focusing instead on retaining consumers by offering discounts and promotions.
The demand for smaller yoghurt packs that are convenient for on-the-go consumption is expected to grow further during the forecast period. Market players are likely to differentiate themselves by offering yoghurt with additional functional benefits, such as reduced fat content, sugar-free options, higher protein levels, and added vitamins.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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