As consumers increasingly prioritise health and wellbeing, the demand for perceived healthier products, including yoghurt, is set to rise. This shift is leading to significant innovation within the category, particularly in formats that cater for snacking and on-the-go consumption.
Demand for yoghurt over the forecast period is set to be driven by a strong consumer focus on health and wellness. This trend will catalyse innovation, reformulation, and rebranding efforts, with players emphasising the health credentials of their products to meet evolving consumer demands.
The popularity of kefir and other probiotic-rich yoghurt options is set to continue growing. Brands such as Biotiful Dairy, which specialise in gut health, are leading the way by offering products that claim to support digestion.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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