Over the forecast period, sour milk yoghurt is projected to see double-digit retail volume and value (constant 2024 prices) growth, albeit from a still relatively low sales base. Yoghurt is expected to see much faster absolute growth rates than sour milk products, led by drinking and flavoured yoghurts as plain yoghurt shows maturity.
The tough economic situation and related pressure on disposable income levels play a big role in many consumers' choices, not least impacting spending on speciality items like kefir. The price competition in the category is expected to intensify in light of private label’s high retail value share.
Successful marketing campaigns and consumer education initiatives would raise even higher awareness of the composition and benefits of yoghurt and sour milk products. Thus, the growth potential for the category may be even higher than anticipated.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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