Looking ahead, the most significant challenge for the yoghurt and sour milk products category will likely be the persistence of high unit prices, which will continue to limit affordability for many consumers. To mitigate this, some companies are expected to focus on high-income consumers by offering high-quality, locally produced yoghurt that can drive high-margin sales.
Over the forecast period, the yoghurt and sour milk products category is expected to grow steadily as Nigeria's population increases and incomes improve. The perception of yoghurt as a nutritious and filling alternative to soft drinks will be a significant driver of this growth.
Drinking yoghurt is anticipated to be the best-performing subcategory over the forecast period. Its convenience, especially for on-the-go consumption, will continue to drive its popularity.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!