Over the forecast period, plain yoghurt is expected to perform better than flavoured yoghurt in terms of value and volume growth rates, albeit from a lower base. This shift in preference is a result of consumers becoming increasingly conscious of their food and drink intake.
While drinking yoghurt holds low share overall, the product offers qualities that could improve its performance. It addresses the convenience factor which is important for many busy consumers on the go, especially drinking yoghurt that is packaged in smaller bottles designed to be consumed in a single serving.
Many local consumers appreciate when companies and brands make an effort to improve the quality of their products, not only in terms of taste and nutritional value, but also by making them more environmentally-friendly and with clean labels. While the current high cost of living in New Zealand means that local consumers do not have significant purchasing power and are more sensitive to pricing than other factors, their economic situation is expected to improve over the forecast period.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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