Due to growing consumer concern about sugar intake in China, health claims related to sugar control have become mainstream in yoghurt products. Nearly all manufacturers have introduced products with these claims, and most new launches contain either no sugar or low sugar.
As yoghurt faces competition from various categories due to its health and snack attributes, retail volume consumption of yoghurt is expected to decline in China in the forecast period. Consumers seeking protein can turn to milk or meat, while those who eat yoghurt as a snack have alternatives such as milk tea, ice cream, or other desserts.
In recent years, online channels have outpaced offline channels in terms of growth in sales of yoghurt in China. However, as online penetration increases, growth rates are gradually slowing.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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