Rising private label penetration in yogurt and sour milk has been driven by high inflation and decreasing purchasing power, forcing consumers to economise. Private label is expected to focus on delivering added value products through the addition of vitamins and minerals, and focus on digestive, cardiovascular, and immune health, alongside affordable pricing.
Products catering to food sensitivities and functional needs are expected to be in high demand during the forecast period. There will be more launches featuring reduced sugar and fat content, as well as lactose-free versions, following current market trends.
Sustainable packaging is gaining traction in yogurt and sour milk. Good Milk has introduced 500ml yogurt drinks in strawberry and cherry-vanilla flavours, produced in a carbon-neutral facility and tailored to Hungarian tastes based on consumer research.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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