In a cross-category trend, sustainability initiatives are also expected to influence a change in the packaging of yoghurt and sour milk products over the forecast period. We have seen long-term issues with the recyclability of yoghurt pots in France, leading brands to adapt.
While sour milk products has yet to take off as strongly as yoghurt in France, we do expect ongoing developments in this area over the forecast period. For example, family dairy farm Kerguillet has a range of different sour milk products available through organic stores only.
Danone looks set to maintain its lead over the forecast period, with a focus on new product innovation helping the player’s products to stay front-of-mind for consumers. For example, the player launched three new drinking skyr products in 2024, with 0% fat and different flavours.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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