Domestic manufacturers will remain focused on highlighting the local origin of their products, marketing them products as safe, fresh and more sustainable when compared to imported ones. Local players also tend to point out where specifically their dairy milk farms are located, and often offer a story – for example, when Skånemejerier Vanilla Yogurt Peach Passion was launched, advertising and marketing messages emphasised that it was made from milk from farms in southern Sweden.
Paying attention to delivering extra mouthfeel and flavour experiences will remain a rising trend over the forecast period. Arla has introduced Yoggi Original yoghurt körsbär 2% - a cherry yoghurt in 00g carton packaging highlighting “flavour of the year” and promising to deliver creaminess and full cherry flavour.
Improving the sustainability through the whole product life cycle will be a mega trend over the forecast period in Sweden, with increased focus on animal welfare, and proving and improving sustainability in farming and sourcing. There will also be greater use of renewable energy and stronger efforts to reduce landfill waste, with packaging set to become more sustainable while non-fossil fuel in transport becomes more common.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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