During the forecast period, the market for yoghurt and sour milk products in Italy is expected to see positive growth in retail volume terms, driven by an increasing consumer preference for sour milk products and plain yoghurt, which have become integral to many households' purchasing habits. Conversely, drinking and flavoured yoghurts are anticipated to face a static performance, amid a lacklustre level of consumer interest.
Sustainability is anticipated to a primary factor influencing yoghurt purchases among Italians over the next five years. Consumers will increasingly seek out organic and locally-sourced products made with natural ingredients, and as such, there will be a growing preference for yoghurt from farms that prioritise animal welfare and employ sustainable practices.
Health and wellness trends are poised to play a pivotal role in shaping the yoghurt market, as consumers increasingly seek out products with natural ingredients, low sugar and fat content, and a high concentration of protein and probiotics. For example, Greek yoghurt has gained popularity due to its high protein content and creamy texture, making it a preferred choice among health-conscious individuals.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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