Demand for yoghurt and sour milk products is set to continue rising in Australia over the forecast period, as consumers increasingly view it as a healthy snacking option. The growing preference for natural and health-focused products will drive substantial growth in the category, particularly for varieties that emphasise no added sugar, higher protein content, and functional benefits such as probiotics for gut health.
Drinking yoghurt, albeit from a low base, is poised for significant growth in Australia over the forecast period, fuelled by ongoing health trends, the popularity of probiotic cultures, and its convenient on-the-go features. The rise in health-conscious consumer behaviour has led to greater interest in products that offer both nutritional benefits and portability.
Following the emergence of the pandemic, there was a notable rise in the sale of multipacks and bulk tubs, as consumers who spent greater time at home favoured larger quantities over single-serve formats. This trend has continued into the post-pandemic era, driven by cost-of-living concerns and a preference for better value.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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