The market for yoghurt and sour milk products in Thailand is set for continued growth over the forecast period in retail volume terms. With sales of sour milk products remaining negligible, this trend will be driven entirely by yoghurt, thanks to a growing consumer interest in healthier and more natural food options.
As the yoghurt market in Thailand continues to evolve, industry players are set to further diversify their portfolios by introducing a variety of innovative products, flavours, and healthier options. This expansion will include not only traditional yoghurt products but also cross-category offerings that cater to a broader range of consumer preferences.
Greek yoghurt is steadily gaining popularity in Thailand, largely due to its associated health benefits. The product has a higher protein content than regular yoghurt due to its processing method, which involves straining out the liquid whey and excess fluids, resulting in a thicker consistency and a higher protein concentration.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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