The growing focus on health and wellness will likely continue to impact new product development and innovation within yoghurt and sour milk products over the forecast period with an increasing focus on functionality. Functional products related to a healthy gut have become a priority when it comes to innovation in yoghurt and sour milk products.
Innovation and new product development is seen as fundamental to the growth and development of yoghurt and sour milk products in Portugal. New concepts will likely emerge, such as Yogoody, which is a powdered yoghurt that is mixed with water for a creamy result.
Although inflation is falling and prices are more stable in 2024 than in 2023, consumers remain cautious in their spending behaviour. As such, private label players should have opportunities to gain share as they expand their offer and introduce more innovative product lines.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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