Costa Rican consumers are becoming more health conscious and increasingly yoghurt will be consumed as a dessert, as it is deemed healthier than many other options. Brands are offering indulgent options to appeal to consumers looking for a sweet dessert, but healthier than other options such as ice cream.
While still niche, and mostly sought after by higher income consumers, kefir will grow in popularity, as consumers seek its gut health benefits. Local brand Nikkos was the first to launch kefir in Costa Rica, followed by Don Pinos.
Players will focus on a healthier positioning, with value-added benefits, over the forecast period. There will be an emphasis on yoghurt with less fat and sugar, as well as a focus on simple ingredients, and consumers will increasingly pay attention to labels.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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