Sales are expected to remain positive over the forecast period, supported by the staple stability of sour milk products, alongside the fact that yoghurt remains a popular indulgence. The category also still has scope for development in Kazakhstan, as some subcategories currently remain underdeveloped.
Food Master is expected to retain its top place over the forecast period, with ongoing strong competition anticipated between Danone and Campina. This competition is likely to be focussed on price, with it noted that Danone’s Activia brand may be slightly challenged by its higher-than-average price.
It is unlikely that we will see any significant developments in plain yoghurt in Kazakhstan over the forecast period. There is no tradition of using this product in local cuisine, and yoghurt is mainly perceived as an indulgence as opposed to a cooking ingredient or more staple foodstuff.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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