A key challenge for yoghurt producers in Cameroon is the competition from the informal market. A local popular drinking yogurt called Kossam, packaged in small plastic transparent papers and frozen, is sold at XAF50-100 depending on the size, presenting strong competition to formal sales of yoghurt.
Increasing awareness of yogurt’s health benefits, including weight management, gut health, its high protein content, and versatility in consumption could fuel demand for yogurt across the forecast period. The hight protein content of yogurt could be positioned as beneficial for muscle building, sport and fitness and weight management, with it potentially filling a gap in the market for high protein products.
Plain yogurt is projected to be the most dynamic category in yoghurt over the forecast period driven by the demand for healthier yogurt options. Growing health concerns around non-communicable diseases such as diabetes and cardiovascular disease is causing some consumers to focus on reducing their sugar intake, which could see some consumers switching from flavoured to plain yogurt.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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