As the average retail unit price (current and constant 2024 prices) is expected to continue to rise, albeit moderately over the forecast period, the demand for yoghurt and sour milk products is expected to decrease. In addition to retail volume sales decreases, retail value (constant 2024 prices) sales are set to drop.
Fonterra Brands and Farm Fresh Bhd are set to rationalise their plain yoghurt portfolios of Anlene and Farm Fresh, respectively, in the forecast period. This strategy is informed by intense competition for shelf space with other brands, such as Lactel, Marigold and others.
Players to set to introduce new and reformulated products to add value to their offers and stimulate interest in an under pressure category. Indeed, new product development and innovation are predicted to remain key avenues to growth over the forecast period, as players look to retain or pique the interest of consumers.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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