Bleach is expected to remain a core product area in home care. Consumer demand will increase alongside the expected rise in the number of households in Algeria, as part of the national housing plan.
Ongoing economic hardship will continue to be the main threat to category performance and create limited growth opportunities for premium brands. Indeed, lower disposable income levels will push consumers towards economy brands, particularly those living in more rural areas.
Players are expected to diversify their offering to include innovated products, new pack types and sizes. For instance, scented chlorine bleach, with lemon and marine as the most popular scents, is projected to gain ground.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Algeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
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