Bleach is projected to enjoy strong volume growth in the upcoming period, outperforming surface care alternatives, such as bathroom cleaners and floor cleaners. The affordability of bleach will continue to drive demand, as price will remain an important factor for many consumers in this developing economy.
Although the use of bleach is common in Dominican homes, there is a common perception among consumers that it is a harsh product, leaving behind strong and potentially toxic odours when cleaning surfaces accessible to children or pets. Companies are seeking to reposition bleach products as a gentler option with more pleasant aromas, whilst moving away from the perception of being potentially toxic.
One of the characteristics of bleach is its versatility and multiplicity of uses, with Dominicans relying on it for various household tasks. La Salud has launched several lines, including its Bleach Chef product, which claims to be less concentrated and suitable for washing fruits and vegetables.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Dominican Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
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