Bleach is forecasted to see declines in volume and constant value sales in the upcoming period. Competition with surface care will be a key factor in the demise of bleach, as more Georgians are forecasted to look for modern home care products.
The development and expansion of modern retailing is forecasted to have a negative impact on the bleach category over the forecast period. The growth of modern retail in Georgian regions is bringing a growing assortment of surface care products to consumers, where it was previously unavailable.
As the years progress, Georgians are expected to switch towards using less toxic and healthier home care products in place of bleach. Indeed, more consumers are expected to decrease or avoid consumption of bleach.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
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