Disinfection is, of course, the main claim of bleach and its main driver of demand. However, in comparison with other disinfecting agents, its relatively low price, its versatility and its wide availability across all retailing channels also stand as key competitive advantages for the category.
The penetration rate of bleach in local households is very high. It is a very traditional product, with higher acceptance amongst older generations.
In the hypothetical case that there is a new wave of a major disease or similar, the demand for disinfecting agents will soar again. In that case, new formal or informal players could easily enter this business and take some share from Ayudin.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
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