Bleach is expected to continue to see strong retail volume growth over the forecast period, despite a significant portion of customers transitioning to laundry detergents or spot and stain removers to remove marks or stains. It is expected that some middle- and high-income consumers will move away from bleach as advanced detergents are considered capable of handling the stain removal process for a majority of clothing items.
Bleach in Pakistan is predicted to become increasingly lucrative for local players. Peridot Products was the standout domestic competitor in the review period.
Growing awareness of bleach's potential harmful effects on health, such as dangerous fumes and skin burning ingredients, is likely curtail its popularity and dampen demand, especially among urban households. Bleach, a low-cost solution for hygiene and germ prevention, is also expected to face competition from emerging surface care brands marketed as better alternatives in terms of product efficiency and safety.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
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