Consumers who are looking for a cheap, effective cleaner, and who are not deterred by possible negative environmental and health effects, are likely to continue to use bleach during the forecast period. Bleach is often favoured for its affordability and high efficacy in terms of disinfection and stain removal, appealing to budget-conscious consumers seeking reliable results.
Dutch consumers are increasingly opting for alternative eco-friendly products over bleach due to environmental and health concerns. Younger generations, who are more climate-conscious, are less likely to use bleach than their parents and grandparents, even if knowledge about its use is passed down.
Bleach sales through the e-commerce distribution channel are anticipated to see further growth over the forecast period, thanks to the fact that more and more local consumers are buying their weekly grocery shop online and including bleach and other home care products in their orders. Bleach is especially likely to be bought online, as it is a non-perishable good and often quite heavy to carry from the store to the home, and consumers tend to prefer buying bulky packages online so they can benefit from home delivery.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
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