Bleach will continue to decline in both retail volume and value terms over the forecast period. The landscape will suffer from rising maturity, while price normalisation will also impact value sales.
The sales of multi-purpose cleaners and toilet liquids with bleach will increase at the expense of classical bleach, providing an option that is gentler to the skin while providing a fresh odour. The main advantage of classic bleach is its low price, especially against the background of rising inflation and shrinking household budgets.
Modern trade, namely supermarkets, hypermarkets, discounters and convenience stores, will continue to grow over the forecast period, due to their further expansion to smaller cities. More international chains, like Billa and Metro, are expected to enter the field of traditional trade by opening smaller neighbourhood stores, offering the same price promotions as in their main outlets.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
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