Bleach is expected to remain popular primarily among budget-sensitive consumers, with competitive pricing and the presence of private label keeping prices low and attractive. The wide assortment of bleach and its ubiquitous presence in retail are forecasted to prevent a significant decline during the forecast period.
The expected slowing down of unit price growth and disposable income in 2024 and beyond are forecasted to challenge bleach sales. Consumers are anticipated to revert to their pre-2022 purchase habits, opting for more expensive home care products.
Environmental and health awareness is predicted to negatively impact bleach performance in Finland. Home care producers are expected to expand their assortment of sustainable, environmentally friendly products.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
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