Bleach will see limited growth over the forecast period in constant value (2023 prices) terms, with market saturation being a key limiting factor. In addition, the ongoing popularity of unpackaged and unbranded bleach, sold in bulk through informal channels, alongside low levels of purchasing powder, will likely continue to hamper performance.
Bleach is also likely to suffer from intensified competition from surface care products. These are increasingly perceived to be just as efficient as bleach, especially when chlorine is used as one of the ingredients.
In 2023, there were very limited scent options in the bleach category, with lemon and lavender being the most popular options. As such, the development of more attractive fragrances could attract more customers.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
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