While the impact of the pandemic has subsided in South Africa, hygiene awareness remains prevalent among local consumers. Beyond the external effects of inflation or cholera outbreaks on purchasing behaviour, volume sales of bleach are still expected to rise over the forecast period as many consumers rely on bleach for its affordability and multifunctionality.
High inflation in South Africa resulted in a shift in consumer behaviour, away from expensive brands towards more affordable options. In line with the expansion into various home care products, private label producers have further developed their bleach options.
South African retailers are increasingly offering loyalty programmes to customers. When consumers are equipped with a card from Pick ‘n Pay, Shoprite Checkers, DisChem, Spar, Clicks or others, they can accrue rewards points after each purchase.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Bleach industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!