More so than other home care products, the most significant retail channel for bleach is small local independent grocers. These retail outlets are found throughout the country, but are especially important in more rural areas where the reach of larger modern retailers is limited.
The major competition for bleach is not from other brands but from alternative products, particularly in surface care and toilet care. Many surface care and toilet care products have bleach amongst their ingredients; therefore, they clean surfaces similarly to pure bleach.
Private label already has a sizeable value share within bleach and will continue to gain value share over the forecast period. This will be driven by Wal-Mart and its large retail chains of supermarkets, hypermarkets and discounters in Guatemala.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
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