The prospects for growth in bleach care appear to be limited In Austria over the forecast period. Multipurpose cleaners are becoming increasingly popular for cleaning kitchens and bathrooms, and there is a noticeable shift in consumer preferences from bleach to versatile, eco-friendly cleaning solutions.
Sales of bleach are likely to remain primarily store-based, with little changes expected within the distribution landscape for the foreseeable future. The preferred retail channel for bleach will be supermarkets, and it is unlikely that bleach will become more widely available across other distribution channels.
Looking ahead, private label bleach products will remain relevant due to ongoing inflation and high average unit prices, which will continue to apply a downward pressure on household incomes. Despite the limited local awareness of bleach, Dan Klorix from Colgate-Palmolive GmbH is expected to sustain its leading position.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
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