Whilst COVID-19 cases were on the rise in 2023, boosting hygiene awareness, consumers are expected to continue to shift to milder, more natural cleaning products that perform a similar function to bleach but are viewed as safer and less harmful to health. Rising consumer eco-consciousness will also increase concerns about bleach and encourage consumers to opt for products that are kinder to the environment.
Bleach will register minimal volume growth over the forecast period. Bleach, however, remains a well-known and popular product among older people, who traditionally lean towards generic products and are averse to paying a premium for big brand names.
More low-priced products are likely to be introduced over the forecast period, especially private label options, as retailers look to expand their range of products within the home care market. With price sensitivity high in the country, private label products should be favourably received and record further share growth, attracting consumers with novel products and lower prices.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
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