Bleach is a popular cleaning product in Uruguay, largely due to its affordability, and will register healthy constant value growth over the forecast period. However, volume growth will be more muted.
The major competition for bleach is not from other brands but from alternative products, particularly in surface care and toilet care. Many surface care and toilet care products have bleach amongst their ingredients; therefore, they clean surfaces similarly to pure bleach.
In Uruguay, the bulk of bleach sales can be attributed to traditional liquid bleach. However, in recent years, new formats have appeared.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
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