As consumers become more conscious of the negative health impacts associated with bleach, there will be a stronger shift towards safer and more environmentally friendly cleaning alternatives. This trend will challenge the sale of bleach as consumers seek out products that are less harmful to their health and the environment.
Manufacturers of bleach will look to drive growth by investing in research and development to create improved formulations. These new offerings will focus on reducing the harshness of bleach while maintaining its cleaning effectiveness.
Ace is expected to remain the leading brand in bleach in Poland over the forecast period, with Procter & Gamble’s ongoing investment in new product development helping to sustain sales. Private label is, however, expected to see the strongest growth, with Biedronka and Carrefour gradually securing a greater share.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
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