The outlook for bleach is weak, with retail volume and value (constant 2023 prices) sales projected to decline strongly. Growing concerns about environmental sustainability and rising health awareness among Danish consumers – both well-established trends – are set to continue to erode the appeal of bleach and encourage switches to alternatives in categories like surface care and toilet care.
Affordability and disinfectant power remain the primary attractions of bleach. While usage is in long decline, it remains reasonably popular among lower-income and budget-conscious consumers.
An overriding challenge for bleach players is high health and sustainability concerns among local consumers. Due to its compositions, bleach's use is considered harmful for the environment and a potential threat to personal health.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
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