The range of bleach products available in Hungary will narrow in the forthcoming years as consumers lose interest in this home care product. The lack of eco-friendliness will deter consumers from using these products, and as bleach is not a highly differentiated product, many consumers will shift towards more versatile alternatives.
Hungarians are attracted to environmentally friendly products in home care, but the lack of activity in this area is a missed opportunity. Improving the environmental status of bleach products could positively impact bleach sales over the forecast period.
E-commerce is likely to be the only channel with significant growth in retail share over the forecast period. This will result from growing consumer interest in the online channel where cheaper bleach products can be purchased compared to store-based retail channels.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
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