Over the forecast period, bleach is expected to continue to post a negative performance. The category is expected to continue to suffer from being perceived as harmful to overall health and not very environmentally friendly due to its harsh and abrasive properties.
Bleach is also expected to continue suffering from a lack of innovation and marketing during the forecast period, with players instead likely to focus their attention on areas of home care that offer higher profit margins. Demand is therefore expected to remain low while profits will remain small.
The number of competing products is likely to continue to rise over the forecast period. This will include multi-purpose cleaners, kitchen cleaners, bathroom cleaners, toilet care products and home care disinfectants.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
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