Bleach is poised to face challenges in Singapore over the forecast period. The diminishing appeal of bleach among Singaporean consumers stems from its reputation as an unhealthy product, attributed to its harsh chemical composition.
Bleach is poised to encounter formidable competition from the surging popularity of multi-purpose cleaners, marking a significant shift in consumer preferences. While bleach has traditionally been a staple for disinfection and cleaning purposes, the rising prominence of multi-purpose cleaners reflects an evolving demand for versatile and all-encompassing household solutions.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
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