Bleach is expected to record retail value and volume declines over the forecast period. Bleach received a strong boost during the outbreak of COVID-19, when consumers were extra-sensitive to hygiene.
E-commerce sales for bleach increased in 2023 as consumers normalised shopping behaviour after returning to in-store shopping in 2022. Bleach's product weight, cumbersome packaging, and low price make it unfriendly for e-commerce.
Bleach is a consolidated market category dominated by Clorox, with La Parisienne and private labels such as Compliments maintaining healthy brand shares. Other brands such as Nature Clean, with its 100% Natural Oxygen Liquid Bleach and Non-Chlorine, make up the rest of the market.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
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