There is growing awareness of the potential health and safety risks associated with certain chemicals present in bleach, especially chlorine-based bleaches, which can be harmful if not used properly. Mixing chlorine bleach with certain other household cleaning products, such as those containing ammonia or acids, can produce toxic fumes.
An increasing number of products in the home care market are claiming functionalities similar to bleach, such as some laundry booster powders. These products emphasise powerful stain removal and whitening for clothing, along with colour protection for coloured garments.
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Understand the latest market trends and future growth opportunities for the Bleach industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
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