In the forecast period there is a more optimistic outlook for bleach, with a return to retail volume growth expected, propelled by strategic initiatives from manufacturers to position it as more than just a laundry aid. Recognising consumers’ evolving needs, and heightened awareness around hygiene, manufacturers are actively promoting bleach as a versatile disinfectant, laying the groundwork for a potential resurgence in its popularity.
The forecast for bleach reveals the anticipation of a unit price increase. The foremost catalyst behind this is the intricate interplay of production costs.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
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