Consumers in rural areas, lower-income consumers, and immigrant workers tend to use bleach as an economical product to whiten clothes, remove tough stains, and disinfect toilets, bathrooms, and floors. It saw widespread use during the SARS outbreak, with a strong reliance on bleach as an effective cleaning and disinfecting agent amongst local rural consumers.
Consumers are increasingly looking for products which are positioned as natural, organic, and/or sustainable – especially parents with young children. Popular plant-based or natural ingredients in home care products include eucalyptus, lemongrass, green tea, baking soda, aloe barbadensis leaf juice, and other renewable plant and vegetable sources, which remove oil and grease effectively, are allergy-free, and do not dehydrate the skin.
Another threat to growth in bleach is home care disinfectants, sales of which are included within surface care. The habit of using such products has remained amongst many younger consumers, especially those with children.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
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