Many consumers in Tunisia continue to perceive beach to be a basic and the most effective disinfectant for toilets, bathrooms and floors, while it is also used as a laundry whitener. In order to create some differentiation and drive growth in the category, players and retailers are expected to continue to use promotional activities.
Société El Jmal is set to enter the fray in bleach in Tunisia. The company’s has a good reputation and strong ranking in laundry care, which affords its brand a high level of consumer confidence.
The disappearance of unbranded bleach is anticipated in Tunisia during the forecast period. Often produced in small manufacturing units and primarily retailed by small local grocers and souks, unbranded bleach has been popular for years.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
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