Local manufacturers of bleach, mainly targeting low-income consumers, are set to pose stiffer competition to the leading player in the category. Reckitt Benckiser East Africa's Jik is the long-time leader in bleach in the country.
The demand for bleach among low-income households is expected to remain limited due to strong pressure on purchasing power amid the high cost-of-living. While there is a growing consumer base for bleach countrywide, lower-income households have been forced to purchase mainly essential products.
Despite limitations on low-income consumers' take up of bleach, a growing middle class, amid urbanisation, is set to broaden the consumer base for bleach. As these consumers use improving disposable incomes and greater access to products to increase their focus on sanitation and hygiene, they are more likely to use bleach for household cleaning purposes.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Bleach industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!