Although inflation is expected to ease in 2024 and should return to single-digit rates, the financial pressure on consumers will remain an issue. Weak economic growth is projected in Colombia, and this will be reflected in the labour market, where high unemployment rates should persist and stifle household spending.
Although disinfection continues to be an important part of cleaning rituals since the COVID-19 pandemic, Colombians are looking for products with other types of ingredients, such as vinegar, alcohol, and sodium bicarbonate. These still offer disinfection, but they are considered to be a gentle option for people and pets.
Bleach is a category where little product differentiation is expected in the eyes of the consumer. Brands charging a higher price are just considered expensive, which makes it difficult for them to stand out and persuade consumers of the greater benefits.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
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