Volume sales of bleach are expected to continue declining throughout the forecast period, with current value sales also set to return to decline. Many consumers amongst the younger generations do not know how bleach can contribute to hygiene in everyday life, or even know what bleach is and how to use it safely.
Chlorine-based bleach had seen a drop in sales in the period up to the pandemic, and is expected to see a drop in the years to come. The role of general bleach seems to be ending.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
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