Bleach is expected to maintain solid but gradually slowing retail volume growth during the forecast period. While consumers will continue to clean their homes on a frequent basis, they have access to an ever widening range of surface care products, specifically designed for different purposes.
In order to attract a wider pool of consumers, modern grocery retailers, including supermarkets and hypermarkets, are increasingly offering a wider choice of brands, including those imported from countries such as Thailand. These are especially appealing to affluent consumers living in major urban areas, who believe imported products to have better cleaning features than domestic brands.
As is the case in other home care categories, sales of bleach via e-commerce are expected to grow over the forecast period. The large number of official brand stores on e-commerce sites, such as Shopee and Lazada, will support this trend, facilitated by ongoing discounts and promotions.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
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