Demand for bleach is set to continue to decline over the forecast period, dipping below pre-pandemic levels in both retail volume and value (in constant terms). Consumers’ cleaning habits are slowly normalising after the hygiene and cleaning surge in 2020, and many are returning to other forms of surface care, and reducing their use of bleach, with multipurpose products with disinfectant properties becoming increasingly popular.
Consumers in the UK are continuing to choose alternatives to harsh chemical-based products, such as bleach. Younger demographics, in particular, are more actively shopping for eco-friendly products that are perceived as posing less of a risk to the environment, presenting a significant challenge for bleach in the coming years.
Like most products in home care, bleach is a household cleaning item that many consumers typically purchase when they do their regular grocery shop, so any overall trends affecting their shopping habits are likely to influence the distribution of this product as well. Consumers are increasingly doing their shopping online, as they return to busy lives at work, and home deliveries become more convenient.
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Understand the latest market trends and future growth opportunities for the Bleach industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
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