The strong value sales growth observed in 2022 and 2023, propelled by inflation and disruptions in international and domestic supply chains, is expected to ease over the forecast period. As disruptions gradually subside and New Zealand enters a recession in 2023, the forecast suggests that unit price growth will stabilise.
Persistent high inflation rates, despite stabilising, continue to impact consumers, with the official inflation rate at 6.7% in March 2023.
The prevailing green preferences in home care, driven by environmental and health concerns, pose challenges for the bleach category. Consumers' desire to move away from harsh cleaning chemicals and a shift towards eco-friendly alternatives have led to a lack of alignment with bleach.
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Understand the latest market trends and future growth opportunities for the Bleach industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
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