The political situation in neighbouring Argentina, which has resulted in price increases for many products, including bleach, has resulted in lower profit margins for the contraband market. With consumers demanding low prices for bleach, local companies in Bolivia have benefited from this development.
Most bleach innovations will remain targeted at high and medium socioeconomic segments, such as gel bleaches, which have benefitted from retail expansion in the modern channel, but are limited in the traditional channel as consumer knowledge of the uses and benefits of this presentation is limited as there is little brand communication to educate consumers. Most companies will remain focused on the basic features of bleach.
Concentrated bleach, powder bleach and gel bleach presentations are present in stores, but are likely to remain limited as they are purchased by higher income groups that are willing to pay for innovative products. The urban middle classes that use modern grocery retailers are the main target audience for these more expensive options, but if producers can widen availability across the country and offer a more affordable price, new customers may emerge.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
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